Dana-Farber Cancer Institute #MoreThanYouSee Campaign
Background:
Dana-Farber Cancer Institute is a world leader in adult and pediatric cancer treatment and research. Its oncologists and cancer researchers practice and develop some of the most advanced cancer treatments in the world.
Challenge:
Create a full suite of marketing collateral to promote Dana-Farber's #MoreThanYouSee campaign.
Solution:
I worked with the Art Director to create print and digital pieces (posters, postcards, social media visuals) for the #MoreThanYouSee campaign, which highlighted the often overlooked talents of children with cancer. I wanted to demonstrate that all children, regardless of any distinguishing features, backgrounds, etc., still have dreams and talents that prove they are more than just cancer patients.